In entrepreneurship and corporate life, working women must play to their strengths according to Sprint Couriers MD, Michelle Gebrial.
‘A woman’s touch brings powerful advantages to the workplace,’ says Michelle Gebrial.
‘The only problem is that women often discount and suppress these inherent strengths, believing they should adopt a more masculine approach in their dealings.’
‘This is a mistake. I encourage women to play to their strengths and reap the rewards,’ she emphasizes.
Let’s take a closer look at how these superpowers can be a source of additional value.
Collaboration over competition
Women have a more collaborative leadership style than men. When negotiating, the feminine touch brings parties together around shared interests, as opposed to pitting people against each other.
‘My experience is that women are more driven than men to achieve common goals. We place great emphasis on working together, which means that important strategic relationships are nurtured,’ says Gebrial.
‘This applies to customers, suppliers and employees.’
Willingness to help and be helped
Supporting less experienced workmates fosters a culture of growth and learning. In this department, women are miles ahead.
‘I believe that women are more likely to ask for help when they need it. Opening up in this way is not a sign of weakness. It is key to accelerating your skills development and career growth,’ she explains.
‘As a result, women are also more willing to pass on that knowledge, instead of hoarding it to themselves. At Sprint Couriers, this is a central aspect of our culture and high-growth mindset.’
Adapting to change
In the face of rapid changes in the market and all-new customer expectations, being able to pivot, adapt and re-imagine your business is essential. Women excel in this area too.
Gebrial says: ‘I’ve observed that women are excellent problem solvers. It’s a skill that they bring from the home environment, where making a plan is often the order of the day.’
‘In the midst of this pandemic, being agile and creative in the face of the unexpected has enabled us to maintain our growth and solidify the business,’ Gebrial explains.
‘From what I’ve observed here at Sprint Couriers, women are more flexible and open to change when times are tough.’
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